I am a highly driven Digital Design Leader based in New York City with over 15 years of experience in delivering exceptional design and strategy for top global brands at award-winning agencies and in-house teams.
I have extensive experience leading teams, enhancing user experiences, and managing the product design lifecycle—from planning to implementation. I excel in mentoring talent and leveraging emerging design trends. My expertise includes delivering impactful client presentations and leading design initiatives, with a strong commitment to cross-functional collaboration and elevating design excellence.
I’m a Director of Product Design at FCB Health NY in the Experience Design (XD) Department. I manage and mentor a high-performing team of Product Design Leads, Senior, Mid-Level, and Junior Designers, and oversee product design for over 15 major multi-million-dollar accounts, including Pfizer, GSK, and Novartis. I led the end-to-end design for Pfizer’s PAXLOVID DTC and HCP websites, a first-in-market antiviral medication in the COVID-19 space, from Emergency Use Authorization (EUA) through FDA approval launches and received over 6.5 million visits.
Previously, I was the Associate Creative Director, Product Design at Case Agency, where I led digital design for e-commerce sites of luxury brands, including Selena Gomez’s Rare Beauty. Before that, I designed for Digitas on the American Express account, leading creative development for B2B and B2C initiatives. I was the Digital Art Director, Product Design at Lincoln Center for the Performing Arts where I led website and app design. I also led design and creative direction for humanitarian projects at the United Nations, integrating mission footage from journalists, filmmakers, and producers in conflict zones and disaster areas into digital products and campaigns, including World Humanitarian Day and digital campaigns for the Syria Team.
Earlier in my career, I was the Art Director of Advertising at Penguin Random House (Knopf), where I led ad campaigns for various media, including TV, web, mobile, OOH, and social. I worked on campaigns for bestselling authors like EL James’ 50 Shades of Grey, Dan Brown’s The Da Vinci Code, The Lost Symbol and other notable authors like Bill Clinton, Haruki Murakami and Toni Morrison.
I’ve recently been chosen as a product design mentor for the 2024 AIGA NY Mentorship Program. In this role, I help mentees advance their careers, boost their confidence, unlock their potential, and embrace leadership.
I’m actively involved with The One Club for Creativity, AIGA NY, MoMA, The Whitney, and Cooper Hewitt, Smithsonian Design Museum. Outside of work, I enjoy traveling to remote locations for landscape and wildlife photography and play the cello with an orchestra in Manhattan on weekends.
TOOLS:
Figma, Adobe Creative Suite, Sketch, Zeplin, Miro, Mural, Neurons AI, Stark, Workfront, Ziflow, Trello, Basecamp, Jira, Notion, Office365, Keynote, Google Analytics, Google Docs
SAY HELLO:
SPECIALITIES
Product Design
UI/UX Design
Design Direction
Visual Design
Prototyping
Wireframing
User Experience Design
Interaction Design
Design Systems
Web Accessibility
Product Strategy
Design Management
Developing Talent
Hiring
Emerging Design Trends
Creative Direction
Art Direction
Photography
INDUSTRIES
Beauty
Wellness
Pharma, Biotech, Healthcare
Banking and Finance
Media and Entertainment
Human Rights
Education
Art and Design
Fashion
News Organizations
Publishing
SELECTED BRANDS & CLIENTS
What you can expect from me as a Director
Champion Best Design Practices
I consistently advocate best practices in design, focusing on usability, strong impactful design, and accessibility. Through workshops, office hours, 1:1's, team meetings, design reviews, and design crits, I work to enhance the team's overall craftsmanship.
Cross-Functional Collaboration
I build key partnerships with UX, Strategy, Engineering, Brand Creatives and other stakeholders to identify common goals, develop strategies, and achieve alignment. This collaborative approach enables us to launch features that surpass customer expectations.
Mentor and Guide to Designers
I'm dedicated to helping my team thrive. I'm always available for one-on-one meetings to discuss goals, have coffee chats, and offer career advice to support their success. I believe in fostering a collaborative environment where everyone feels empowered to excel.