Work Experience
DIRECTOR OF PRODUCT DESIGN, EXPERIENCE DESIGN
FCB HealtH NEW YORK, aN INTERPUBLIC GROUP | IPG HEALTH AGENCY
January 2022–Present
New York, NY
FCB Health is one of the world’s most award-winning global advertising agencies, focused on creating game-changing marketing solutions for consumers, patients and healthcare professionals.
Leadership role in the Experience Design (XD) Department.
Manage and mentor a high-performing team of Product Design Leads, Senior, Mid-Level, and Junior Designers.
Manage end-to-end product design lifecycle for high-impact digital experiences across 15+ major multi-million-dollar accounts, including Pfizer, GSK, and Novartis. Oversee all phases from planning through to implementation, including EUA and FDA-approved launches.
Key Achievements:
Led and managed the complete product design lifecycle for Pfizer’s PAXLOVID DTC and HCP websites, a first-in-market antiviral medication in the COVID-19 space, from Emergency Use Authorization (EUA) through FDA approval. The DTC website achieved over 6.5 million visits shortly after launch.
Revamped meeting cadences to integrate cross-functional partners (UX, Product Design, Engineering, Branding, Analytics, Digital Inclusion), significantly enhancing departmental and agency collaboration.
Develop and implement strategies for design leadership, ensuring alignment, shared goals, and effective cross-functional collaboration.
Refine product design processes to unify vision and improve teamwork.
Scale resources effectively to meet deadlines and client needs.
Foster a culture of mentorship and growth, supporting the development of team members and driving innovation and design excellence.
DIRECTOR OF PRODUCT DESIGN
MEREDITH PAHOULIS DESIGN
May 2020–January 2022
New York, NY
Led product design and creative direction for advertising agencies and design studios.
ASSOCIATE CREATIVE DIRECTOR, DIGITAL, PRODUCT DESIGN
CASE Agency
August 2019–April 2020
New York, NY
CASE is an integrated branding and digital agency focusing on digital activations for beauty, lifestyle, and wellness brands.
Managed all digital design projects for high-profile accounts, including Rare Beauty by Selena Gomez, Bare Minerals (Shiseido), and Lauren Conrad Beauty.
Led and managed a diverse team of senior designers, a digital project manager, freelancers, and interns.
Designed and executed engaging digital experiences for e-commerce and branded websites.
Established and implemented digital strategy phases, and led client design reviews and internal design sessions.
Oversaw and actively designed throughout the end-to-end process, including wireframes, visual design, production, and delivery.
Developed and enforced best practices and workflows for digital projects.
Defined project scopes and budgets, provided on-site art direction during photoshoots, and supported new business.
ART DIRECTOR / Senior Designer
Digitas North America, a Publicis Groupe agency
December 2018–April 2019
New York, NY
Digitas is a global marketing and technology agency that revolutionizes businesses with integrated digital expertise in data, strategy, creative, media, and tech. Operating in over 25 countries across six continents, Digitas is a key part of Publicis.
Led design for key American Express projects (Global Merchant Services and Global Corporate Services).
Managed design process, collaborating with strategists, copywriters, creative directors, lead engineers, account directors, and project managers.
Delivered engaging B2B and B2C AMEX designs.
Conducted weekly client presentations and design reviews.
Participated in daily kick-offs, planning, and briefing meetings.
DIGITAL ART DIRECTOR, PRODUCT DESIGN
Lincoln Center for the Performing Arts
December 2015–October 2018
New York, NY
Lincoln Center is the world’s foremost presenter of performing arts. LC Digital concentrated on creating unique consumer experiences online, on mobile devices, and across its 16-acre Manhattan campus.
Redesigned eight festival websites with a templated design system, enhancing UX for 5 million annual visitors, accelerating build times, enabling modular thinking, and integrating a unified CMS for greater flexibility and usability.
Designed wireframes, visual designs, and interactive prototypes.
Collaborated with creative directors, UX architects, developers, and PMs.
Designed the Lincoln Center iOS app, enhancing event navigation, ticketing, and schedule viewing with new features like drink pre-ordering and interactive maps.
Presented design concepts to stakeholders, C-suite and conducted competitive analysis.
SENIOR DESIGNER
United Nations, OCHA (Office for the Coordination of Humanitarian Affairs)
November 2014–December 2015
New York, NY (United Nations Secretariat Building)
OCHA is responsible for bringing together humanitarian actors to ensure rapid responses to global armed conflicts and natural disaster emergencies.
Led design and creative direction for humanitarian projects, including microsites for The Global Humanitarian Appeal and World Humanitarian Data and Trends.
Collaborated with journalists, filmmakers, producers to integrate mission footage from conflict zones and disaster areas into digital products and campaigns.
Created infographics and data visualizations; served as the lead designer for the Syria Team and World Humanitarian Day 2015.
Art directed and designed the $500M Saudi Fund to Iraq report and its Arabic version for Saudi Arabia’s government, missions, and global agencies.
Assisted other UN departments with urgent, high-pressure projects.
CREATIVE DIRECTOR
Meredith Pahoulis Design
July 2013–November 2014
New York, NY
Designed for clients including The Metropolitan Museum of Art, Macy’s, The New Humanitarian, and Penguin Random House.
Led design for The MET Museum’s Educational Programs, including a children’s catalog for the African Art collection.
Collaborated with Macy’s Fashion Director on a 200+ page Spring 2015 women’s trend forecast.
ART DIRECTOR OF ADVERTISING (Promoted)
Penguin Random House, Knopf Doubleday Publishing Group, Bertelsmann
October 2011–July 2013
New York, NY
Penguin Random House is the world’s leading trade book publisher, comprised of nearly 250 imprints and brands on five continents, with more than 15,000 new titles and 800 million print, audio and e-books sold annually.
Led creative and design for top ad campaigns across digital, TV, out-of-home, and social media for Knopf’s bestsellers, including 50 Shades of Grey (campaign helped sell 100 million copies worldwide) and The Da Vinci Code, as well as works by notable authors like Bill Clinton, Toni Morrison, and Haruki Murakami.
Designed websites, online ads, book covers, and in-store displays.
Managed a team of designers and worked on on 300+ projects annually.
SENIOR DESIGNER
Penguin Random House, Knopf Doubleday Publishing Group, Bertelsmann
October 2003–October 2011
New York, NY
Specialities
Product Design, UI/UX Design, Design Direction, Visual Design, Prototyping, Wireframing, User Experience Design, Interaction Design, Design Systems, Web Accessibility, Product Strategy, Design Management, Developing Talent, Hiring, Emerging Design Trends, Creative Direction, Art Direction, Photography
Tools
Figma, Adobe Creative Suite, Sketch, Zeplin, Miro, Mural, Neurons AI, Stark, Workfront, Ziflow, Trello, Basecamp, Jira, Notion, Office365, Keynote, Google Analytics, Google Docs
Industries
Beauty, Wellness, Banking and Finance, Media and Entertainment, Human Rights, Pharma and Healthcare, Education, Art and Design, Fashion, News Organizations, Publishing
Education
University of Massachusetts Amherst
Bachelor of Fine Arts (BFA) in Graphic Design
Amherst, MA
Major: Graphic Design
Minor: Art History
Studio Art Centers International, College of Art and Design
Florence, Italy (Program Abroad)
Studied Graphic Design, Painting, Printmaking and Art History
Attended Venice Biennale design workshops, seminars and exhibitions
School of Visual Arts (SVA)
Continuing Education
New York, NY
Completed courses interactive design and web development
Certificates
FIGMA MASTERCLASS | Noble Desktop (November 2024, Course Certificate)
Completed an intensive 18-hour Figma Masterclass, which combines the Figma Bootcamp and Figma Advanced courses, featuring hands-on, in-person training on advanced Figma techniques.
Level Up With Figma with Joey Banks | Maven (October 2024, Course Certificate)
Earned certification, completed over 34 in-depth lessons including interactive live sessions taught by Joey Banks, formerly of Figma and Webflow.
Foundations of User Experience (UX) Design | GOOGLE (AUGUST 2024, course certificate, COURSERA)
Earned certification, completing over 19 hours of coursework on UX concepts, user-centered design, accessibility, and equity-focused design, taught by Google UX experts.
Google AI Essentials | GOOGLE (JULY 2024, course certificate, COURSERA)
Earned certification, completed over 9 hours of coursework on AI concepts, tools, techniques, and ethical considerations, earning certification from Google AI experts.
Introduction to Responsible AI | GOOGLE (JULY 2024, course certificate, COURSERA)
Google
Earned certification, learned key principles and practices for developing AI responsibly, including ethics and bias mitigation.
Volunteering
MENTOR
AIGA NY
February 2024–Present
New York, NY
AIGA is a professional organization for design. Its members practice all forms of communication design, including graphic design, typography, interaction design, user experience, branding and identity. It’s mission is championing the future of design for all.
Selected as a Product Design Mentor for the 2024 AIGA NY Mentorship Program, supporting mentees in career growth, confidence-building, and leadership development.
Affliliations
AIGA
IxDA (The Interaction Design Association)
The One Club for Creativity
MoMA (The Museum of Modern Art)
Whitney Museum of American Art
Cooper Hewitt
The Metropolitan Museum of Art