FIFTY Shades of Grey Ad Campaign
Advertising campaign which helped sell 100 million copies worldwide of this New York Times bestseller by E L James and led to a film that grossed more than $1.3 billion. Out-of-home advertising which included national airport backlit displays in Los Angeles malls, the Long Island Railroad, MetroNorth Railroad, New Jersey Transit, digital and print ads for The New York Times, Kindle, The New Yorker, Maxim, Reader’s Digest and many others, and social marketing.
My Role
Art Direction, Design
Client
Vintage Books, Penguin Random House
Buttons for Comic Con International, BookExpo of America (BEA), E L James book signings and for sweepstakes giveaways
