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Branding

 

BRANDING

The following are visual identities I have designed over the years (logo design, concept development, branding).

My Role

Art Direction, Concept, Design

CLIENTS

United Nations, Lincoln Center for the Performing Arts, Hayes Law Firm

 
 

 

United Nations World Humanitarian Day

World Humanitarian Day falls on August 19th each year, honoring the day in 2003 when 22 aid workers were killed in a bombing at the UN headquarters in Baghdad. It's a day to commemorate all people who have lost their lives in humanitarian service and to celebrate the spirit that inspires humanitarian work around the world. I designed the logo and identity for 2015—used on the website, social media, marketing emails, signage for the event at the United Nations and press conferences where the Secretary General Ban Ki-moon spoke.

 
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trailer our team made for WHD 2015

 
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SOCIAL: Messengers of Humanity

Messengers of Humanity is a community part of World Humanitarian Day consisting of global advocates that are called upon by the UN to take action on major crises and events by sharing inspirational content on social networks. Through their stories and videos produced by the humanitarian community, Messenger of Humanity has become a platform and frontline tool to sharing compelling content for socially conscious citizens who want to make a difference to the world we live in.

 
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United Nations Syria Campaign

To mark the beginning of the fifth year of conflict in Syria, the team I was the lead creative on at the UN kicked this awareness campaign named #WhatDoesItTake off with UN leaders including Secretary General Ban Ki-Moon, Member States and the public in an attempt to allow the global community to express their frustrations about the deteriorating humanitarian situation in Syria, and send a message of solidarity to the people of Syria so they do not give up hope. Logo design used throughout the campaign.

 
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Lincoln Center’s The Score

Logo for Lincoln Center for the Performing Arts online magazine The Score which published over 500 articles in three years (from it’s initial launch) with impressive and consistent readership numbers. Original editorial content from around the organization and within the industry inspiring a national and global audience.

 
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Hayes Law Firm

Logo design for Hayes Law Firm based in downtown Manhattan—used on business cards, website, letterheads and office signage.

 
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